ABOUT US

How did we get from A to Zeke’s?

As we approach 30 years of service in the performance parts industry, we made the decision to transition into an e-commerce business platform. Our main concern was creating a purchasing experience for the consumer where they can still count on a high level of customer service and care. We want our customers to see themselves as being a partner with Zeke’s. 

Arguably the biggest advantage of an e-commerce platform is it will enable our customers to explore product offerings and make purchases during whatever time of day or night works best for them. Customers will no longer be constrained by the limitations of a 9-5 Monday to Friday Brick and Mortar Store. They will now have access to all our resources 24 hours a day, every day of the year. 

In addition, by capturing economies of scale, we can offer our customers very competitive shipping rates with delivery times generally faster than would be expected when compared to their cost. With time saving deliveries to both business and home locations, customers will no longer have to stress trying to figure out how to get to the parts store before it closes to pick up their orders.

There have been sweeping changes business models in both the retail and service industries as the consumer shopping experience has shifted and evolved. It is our goal to become a primary destination for performance parts consumers to research top-name quality parts and make purchases from a reliable source with the knowledge that they will receive their orders in a timely manner. 

So how did we get to the name Zeke’s?

My son’s grandfather’s name was Zeke. Until his retirement, Zeke worked at a general hardware store. What set Zeke apart and led him to become a role model for both my son and I was his genuine desire and goal to provide a personal service in producing a solution for each of his customers. The customer needing a single three cent screw received the same consideration as a larger business placing a $5,000 order. 

Zeke treated a customer’s problem as if it were his own. If he was not able to provide the customer with the item they needed within the time frame required, Zeke would start making calls on his own to source the part needed. This often included spending his personal time sourcing a part to remedy a customer’s particular problem or even arranging for the customer to purchase the item from a direct competitor.  Successfully providing solutions for his customers was great source of pride and satisfaction in Zeke’s life.

Zeke believed that by becoming vested in a customer and their needs that the customer would become vested in his store. With this approach, he did not worry about losing the customer he sent to purchase the part from a competitor, he was confident that the level of service they received would ensure their return to his store. Zeke believed that transactions were not just the basic exchange of money for merchandise. To him, transactions were the result of the combined efforts to provide for a customer’s needs while reciprocally strengthening the bond customers have in wanting for the business to succeed. 

Zeke’s goal was creating a business customers became vested into, were confident in, and readily shared with others. 

Welcome to Zeke’s